ch.18 sct.2 CT #3

The unstated editorial policies of yellow journalism were basically just to be as exaggerated and entertaining as possible, in order to win attention and popoularity from readers. It was like a war between newspaper companies, and truth got burried in the competition. Journalists would basically take a seed of truth and blow it up for entertainment (p.553).
James Creelman exaggerated the stories he covered of Spanish atrocities committed against the Cubans. Doing this, he aroused sympathy and American intervention in Cuba, as well as boosting newspaper sales (p.552). People who saw the stories more realistically, such as Remington, were silenced by publishers (p.553). The newspaper's headline about the blown up battle ship immediately put the blame on the Spanish and blew the story up into something it was not (p.554), a cause for war.
The basic unstated editorial policy of yellow journalism was to be the "best" by exaggerating stories in such a way that would arouse sympathy and wishes for intervention in Americans and boost newspaper sales.